Through the week I attended a conference on the future of marketing, media and advertising. It was all very interesting to hear what industry heavy weights thought of the ever changing media landscape, with talks of digital media beginning to step up to take a more prominent position in a brand’s marketing strategy.
As you would expect, there was a lot of ‘iPhone this’ and ‘iPad 2 that’ when all of a sudden an interesting fact was brought to light: The sales of Smartphone’s have now exceeded the sales of PCs.
This was predicted some time ago but what does it mean? It means people are opting to use the Internet on mobile devices, enjoying the simplicity and portability offered by a smaller device. People are asking for more out of their phone and technology is able to answer the call (so to speak).
Some reporters are claiming it is the future of gaming too, with mobile devices now predicted to kill the console.
The comment actually stems from a panel conversation as SXSW last week whereby Rovio Head of Business Development, Peter Vesterbacka, said that, “Innovation in gaming has clearly moved into mobile and social”.
He also mentioned that console games are dying because people are tired of spending big money on games that are all hype and no substance.
Mr Vesterbacka has a good point considering Rovio is the company behind Angry Birds and has made a fortune from sales of the game.
Angry Birds costs $0.99 to buy, cost Rovio $140,000 to develop and has pulled in close to $70 million. In comparison to Grand Theft Auto 4 which sold for $60 at launch* and cost Rockstar $100 million to make.
The margins involved don’t allow console games to evolve and innovate, unlike those created by mobile devices.
Personally I feel like the games on mobile devices are juvenile. I don't mean that in a 'you have to be three to appreciate them' kind of way, I just think they are basic. The hottest mobile games might be fun for a while but they don't last long. Some are quite innovative with their use of touch technology but that doesn't make them better than a console.
Sure they can be entertaining but no mobile game will ever engage me or capture my attention like a PC or console game. They might be useful when you are stuck in traffic or out shopping with the missus but in no way are they a substitute for real games.
What are your thoughts? Do you think the console is on its way to the big media room in the sky? Can you think of an example of a mobile game you would prefer to play over a console game?
*This doesn’t sound right but the article I pulled it from is from the UK so I’m assuming it’s just a lazy reporter using dollar signs instead of pounds. Either that or shoddy reporting. I don’t know I just find stuff to write about.